Everything To Know About The New HHS Branding

New Mission, Vision and Guiding Principles


Iowa HHS provides high quality programs and services that protect and improve the health and resiliency of individuals, families, and communities.

Societal Vision

Individuals, families, and communities are safe, resilient and empowered to be healthy and self-sufficient.

Organization Vision

Iowa HHS is a trusted leader and partner in protecting health and providing high quality, equitable services.

Guiding Principles

Data-Driven: We make informed, data-driven, and evidence-based decisions to drive quality and improve results.

Accountability: We use public resources responsibly to improve lives through the programs and services we provide.

Integrity: We generate trust through honest, respectful, and reliable work that we can be proud of.

Equity: We actively identify and remove barriers to access and inclusion so that we can provide all individuals an opportunity to succeed.

Communication: We communicate in a thoughtful and coordinated way to ensure individuals are well informed about our work.

Collaboration: We facilitate meaningful partnerships that focus on the voices of the individuals and communities we serve.


New Brand and Style

Feedback from the full-team survey inspired many of the decisions behind the new branding from the wordmark down to the color names. The contemporary look and feel supports the new mission and vision of the agency and symbolizes a new beginning while still reflecting Iowa’s sense of community, history and inclusive journey into the future. The goal of the new branding is to ensure trust and pride with the Iowans and the communities HHS serves.

View the HHS brand preview packet here.

HHS Social Media

Over the next few weeks the DHS and IDPH social media channels will be migrating to be under one account to represent our new agency, Iowa Department of Health and Human Services (HHS).

If you wish to continue seeing updates from HHS and are not already following IDPH on Facebook, Instagram and Twitter, please follow the IDPH accounts listed below as these accounts will be where our new changes take place.

Facebook: @IowaDepartmentOfPublicHealth

Instagram: @iadeptofpublichealth

Twitter: @IAPublicHealth

Updates related to LinkedIn moving forward will happen on the DHS page, if you wish to continue seeing updates on LinkedIn or currently have your job listed on your personal page under IDPH or DHS, please follow the Iowa Department of Human Services page to be notified of changes and updates.